Pt. 3: Licensing
Architectural photographers, like all artists, own the copyright to their work. Photographic fees are actually a client’s cost to license the rights to use a photograph in a certain way for a specified period of time. Rights packages vary by the type of usage and the value that the architectural or interior photography brings to each client.
Master Bathroom
Many of our clients choose to purchase marketing and promotional rights, which covers usage such as brochures, web use, portfolio and display prints. Some purchase additional rights such as editorial use, which allow them the ability to submit to publications and grant magazines the right to publish the photography without compensation to the photographer. Industry exclusive use enables the licensee to be the sole user of the photography, prohibiting the photographer from licensing use to others in the same industry. This exclusivity comes as an added value to the licensee, however, and it is more costly than non-exclusive use.
Rear Elevation with Terrace and Pool
Purchasing the minimum amount of rights, tailored to each client’s specific needs, provides the best possible value in the photographic investment. If you provide us with a description of how the photography is intended to be used, we can determine the correct licensing package for you.
Coming Soon: The Day of the Shoot