A typical residential or commercial project typically involves a multitude of businesses who have contributed their skill and expertise and it’s common for several parties to be interested in acquiring photographs of all or part of the finished job. Besides the obvious benefit to architects, interior designers and builders, professional photography is a smart and effective marketing tool that many craftsmen, tradesmen, artisans and subcontractors utilize to great effect.
What better way to demonstrate your skill to potential customers and distinguish yourself from competitors than to advertise with compelling photographs of your artistry? If a picture speaks a thousand words, an image’s quality and visual impact says a great deal about the subject it’s conveying. For many small businesses with a limited marketing budget, the advantages of cost-sharing a project with others can be great. In a cost-sharing scenario, participating parties split the production costs of an assignment, making it more affordable to acquire high quality images for design portfolios, websites and promotional materials.