After all the preparations have been made and the day of the shoot arrives, it’s time for Roger and Debbie to get down to business. A day of shooting typically commences with a preliminary walkthrough of the project, during which point the objectives and goals of the participating parties are discussed. Once the camera, equipment and lights have been assembled, it’s time to transform the space into digital images.
Our use of digital equipment allows for increased control and creative latitude in the resulting photographs we create. While Debbie is styling the rooms, Roger composes scenes with his camera connected to a laptop computer. This enables him to verify image quality, exposure and sharpness in real-time and allows our clients to review composition and provide feedback before the photos are created.
Once the images have been captured, all files are transmitted to our digital photo lab to be processed by our skilled lab technicians. Producing architectural photographs digitally, as compared to traditional film processing, has increased our ability to shoot projects with greater control and efficiency, and to quickly deliver the final product to our clients using a variety of methods.