Architectural and interior photography is a highly specialized field. There are many steps taken before, during, and after a photo shoot to ensure the assignment is completed to the satisfaction of our customer. Please take some time to read through the various elements included in our APPROACH section. We approach each and every photography assignment with all of the included topics in mind. The information provided in this section of our site gives you a detailed understanding of how the business of architectural and interior photography works, and how we go to work for you.

Not only do we strive to provide our clients with the highest quality architectural and interior photography for their marketing purposes, but we continue to work on behalf of our clients by continually submitting the images as stock photography to editors, publishers and agencies in search of high quality architectural and interior photography.

Whether it is residential or commerical architectural photography that you are in need of, be sure to choose an architectural photographer that is qualified to illustrate your talents in their best light.

Once an estimate has been signed and confirmed, the assignment is scheduled. It is helpful to compile a shot list prior to the shoot. While we are totally at ease with working on our own, it is a good idea to have a representative present, at least at the beginning of the shoot, to do a walk through of the project and discuss views and angles.

Previews are shot to a laptop computer during the process of lighting and fine-tuning the composition of each view, which gives you, the client, a good opportunity to share in the outcome of the shoot.

Client involvement is particularly relevant in a cost share situation where each party is entitled to photography that will work for their promotional purposes.

The elements of photography, including moods determined by lighting, create the substance of an image...styling goes further, luring the observer into the scene, seeking an emotional response.

Styling can be subtle or quite obvious. Either way, it serves to draw the viewer into the space itself, enables one to imagine being inside the photo. Most often, props for styling are found and used within the rooms of the project itself. In addition to using what is available on-site, it is helpful to have standard items for certain rooms. Fresh fruits and vegetables work well for styling kitchen shots. Place settings adorning the dining room tables and kitchen bars break up flat surfaces and invite the viewer to "relax... sit down". Fresh flowers and green plants literally bring life to a room. Wine, warm brie and bread set on a low table in front of a crackling fire evokes a sense of contentment and well-being in the space.

These types of props can be supplied by the client, homeowners or stylist. The details of providing props should be discussed in advance of the shoot, so that everything is available for use when the shoot begins.

Photographic fees are actually a client's cost to license the usage rights to a photographer's work. Photographers, like all artists, own the copyright to their work. Rights packages vary by the type of usage and the value that the photography brings to our client. We archive the original digital files and require that our clients order prints for portfolio and display use through us. This enables us to maintain the quality level of the reproduction of our photography.

Parties not involved in the initial buying of photography of a project may want to purchase usage rights in the aftermath of a shoot. These parties are referred to as "third parties". Third parties inquiring about photo use should be directed to the photographer to negotiate a usage fee.

Roger Wade Studio, Inc. is a member of ASMP, American Society of Media Photographers. For a more extensive look at the principles and policies consistent with our studio's practices, visit the ASMP website at: www.asmp.org

Once a project is photographed, we go to work to get it published, as long as publication is approved by our client and homeowner. While property releases serve as written permission for us to pursue publication, we contact clients and homeowners each time a project is going to be published. We also furnish the editor or writer of an editorial feature with our client's contact information for interview purposes.

Editorial usage fees are obtained through negotiations between photographers and publications. Nearly all publications expect to pay usage fees to photographers for the use of their images. Editorial use constitutes third party use, as the publication is using the photography to promote their product, a magazine or book, which is sold to consumers in order to make a profit.

We work for many magazines and are always looking for interesting projects to submit to them for assignment. If you have a project that you believe merits publication, take some snapshots or slides and send them to us. We will evaluate the project and discuss publication possibilities with you. Together we can decide which magazine to approach.

If you are a buyer or prospective buyer of architectural and interior photography, be sure to shop for a specialist. There are many photographers who claim to have the expertise necessary for this highly technical photography field. It is crucial that you see a portfolio of the photographer's work.

"Shop value, not cost". The dollars you spend on high-quality photography will be well worth the investment. It is a representation of your product, you want it to speak well of you!

Consider the personalities of the photographer and associates that will be working for you. Compatibility results in good communication and long-term relationships, which have proven to be winning components of success.

We hope our web site has provided you with some insight on who we are and what we do. For more specific information regarding our services, please call us, toll-free, at 800-507-6437 (800-50-ROGER).

We look forward to your requests for estimates, our company brochure, or portfolio review if you are looking for a photographer for your projects. Thanks again for your time at our web site!